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A New Ice Age for Happy Hour

half full cocktail glass with ice and another empty glass on its side

A new Ice Age for Happy Hour! Drink designers can now manipulate the flavor dynamics of craft cocktails like never before thanks to Beyond Zero s Ice Maker that will make ice cubes out of frozen spirits, instead of drink-diluting water. Ed Doyle says, Mixologists on the leading edge will flip over what can be done with the Beyond Zero technology. From creating new flavor profiles, drinks that evolve as the ice melts or crafting unique flavor infusions that intensify as the beverage ages, there will be no limits to what this unit can do. It will be great to see what artistry the barkeeps can produce with this unique and cutting-edge tool. Call us if you d like to discuss how this machine can boost your sales.

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