Burgers Beat Bowls: Why Legacy Fast Food Still Wins Lunch
Friday, October 11, 2019
RealFood Director of Operations, Peter Venti, is interviewed in this Forbes.com article about why chains with well-known identities perform better than those that chase trends. Venti says older, more established franchises maintain their lead, in part, because newer restaurants may capture fleeting fads, like poke, instead of fundamental shifts in the food service industry. It's a fine balance of experimenting with new trends, like eating healthier and convenience, and staying true to the core of what makes a certain brand successful.