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RealFood Consulting Acquired by Troon

Friday, February 15, 2019

Cambridge, Mass. (February 15, 2019) RealFood , a Cambridge, Massachusetts-based hospitality strategy and design firm has been acquired by Troon , the leader in club management, development, and marketing.

"We are incredibly excited to be bringing RealFood’s expertise and capacity to the Troon organization, further reinforcing Troon’s commitment to delivering outstanding food and beverage experiences at all of its managed properties, said Ed Doyle, president, RealFood. Additionally, this acquisition provides substantial resources to RealFood to expand [...] read more

RFC President Answers "Should Your Fast Casual Restaurant Serve Alcohol?"

Friday, December 2, 2016

RealFood Consulting’s President, Ed Doyle, sat down with a reporter from NCR Silver to discuss the four tips for restaurant operators in their decision-making of whether or not to sell alcohol at their fast casual restaurants. These four tip-offs included: consider the benefits, think about your brand, know your local laws, and execute with care.

Ed was quoted extensively throughout the article, but here are some of his notable quotes:
"In addition to helping fast casual restaurants [...] read more

RFC Launches Alliance with TrainerTainment

Thursday, November 17, 2016

Real Food Consulting is excited to announce a new, strategic alliance with TrainerTainment, the #1 training firm in the Family Entertainment Center (FEC) industry. As their preferred Food and Beverage Consulting partner, we are thrilled to expand our foothold in one of the fastest-growing business segments within the hospitality industry. Our shared values for understanding our clients&rsquo needs and delivering profitable and sustainable results will support our common goal to markedly improve the FEC space.


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Pain on the Menu Is Not Set in Stone

Tuesday, November 8, 2016

Compared to 2015, the US population has increased, as well as the number of dine-in restaurant openings. With more people, healthcare costs and minimum wage have too continued their growth.

It has been a restaurant notion for a while that as soon as operating costs increase, so do the menu prices, with the only part shrinking being the portion on your plate.

But is this really the answer? In a Bloomberg article titled

[...] read more

Our Thoughts on The NYTimes "Dinner Disrupted"

Friday, August 26, 2016

RealFood’s West Coast Director of Operations, Rick Graves, an expert in hospitality labor modeling and the Bay Area restaurant scene, gives his thoughts on The New York Times’ August article "Dinner, Disrupted" by Daniel Duane. The Opinion piece recently shook up the industry due to its critique of Silicon Valley’s controversial impact on the restaurant business.

Well, the article is correct. The workforce is dwindling due to cost of housing, the options in SF are

[...] read more

Tasting Counter recognized by Zagat

Thursday, December 17, 2015

Boston’s 10 Most Important Restaurant Openings of 2015

By Scott Kearnan | December 14, 2015

"Another year, another slew of high-profile openings. But which new restaurant has been the most important and impactful? We’ve done our best to measure the splash on Boston’s dining scene, and here are our picks for top 10 wave-makers. Have other ideas?"

[...] read more