RealFood Acquires FDA and Expands into New Segments

RealFood Acquires FDA and Expands into New Segments

RealFood Hospitality Strategy and Design Acquires Foodservice Design Consulting Company, Strengthening Ability to Provide Services in Education and Healthcare Foodservice Segments

RealFood, a premier strategy and design advisory firm serving the global hospitality industry, is pleased to announce the acquisition of design consulting firm, Foodservice Design Associates, Inc. The partnership merges the industry-leading hospitality design and operational advisory expertise of RealFood with the unique architectural and engineering design focus of Foodservice Design Associates.

Igniting efforts to expand both companies’ reach across the foodservice industry, the partnership fosters a new center for collaboration and cross-pollination of best practices from a variety of foodservice models, and establishes a deep resource pool for supporting all phases of the architectural design process.

“We always start with the desired guest experience, and this philosophy of intentional design has always set us apart,” said Ed Doyle, president of RealFood. “Now with Foodservice Design Associates as part of our growing team, we have leveled up our ability to effectively communicate and coordinate with architects on projects. The FDA team’s in-depth understanding of the architectural and engineering elements of commercial design gives us an incredible capacity to offer more value to our clients, as well as provide our services to additional segments of the foodservice industry, including education and healthcare.”

The RealFood portfolio includes more than 500 domestic and international clients, including: golf and country clubs; resorts and hotels; restaurant groups and independents; breweries and wineries; workplace and institutional dining facilities; family entertainment centers; and event and conference venues. Foodservice Design Associates’ current work includes new, prototype and renovation work in private and public schools; fellowship halls; assisted living and medical facilities; cafeterias and food courts for major corporations and government facilities; and hotels, restaurants, and theme park foodservice.

“With this partnership, we can draw upon the strengths of both firms, expand our client base in diverse regional areas, and offer our existing clients even more resources, including a licensed architect on the team, enhanced REVIT and rendering capabilities, more accurate project budget development and industry-leading operational consulting,” commented Philip Bean, AIA, principal of Florida-based Foodservice Design Associates. “We are confident that this represents a very positive and significant change in the way foodservice consulting is delivered to project design teams.”

The collective client portfolios of the two companies includes: Hilton, Marriott, Ritz-Carlton, and Westin Hotels; NASA; Universal Studios; Walt Disney World; Indian Wells Golf Resort, Night Shift Brewing; Seven Stars Bakery; ZD Wines Napa Valley; and Collier, Brevard, Volusia, Seminole, and Orange County Public Schools.

About Foodservice Design Associates
Since 1990, Foodservice Design Associates, Inc. has been providing professional foodservice consulting services to nationally recognized architecture and interior design firms. A Florida-based corporation, the firm’s portfolio of over 350 projects in the Southeast and Caribbean includes education, corporate, lifecare, civic, theme park, and hospitality clients. The principal, Philip Bean, AIA, NCARB, is a licensed architect in Florida and Massachusetts, member of the American Institute of Architects and the Boston Society of Architects and holds an NCARB certificate. The firm has offices in Orlando, Fla. and Yarmouth, Maine. For more information, visit foodservice-design.com.

About RealFood
RealFood, founded in 1996, is a premier hospitality strategy and design firm meeting the foodservice design, development and strategic advisory objectives of the hotel, club, institutional and restaurant segments of the global hospitality industry. Leveraging its team’s combined 250 years of hospitality experience and using proprietary processes to achieve concept and design outcomes that are based in operational understanding, RealFood supports clients and partners achieve industry-leading operations. The RealFood portfolio includes Fortune 500 companies, James Beard Award-winning chefs, world-class clubs, leading developers and operators committed to delivering differentiated experiences to their guests. For more information, visit rfhsd.com.

About Troon
RealFood is a subsidiary of Troon. Headquartered in Scottsdale, Ariz., Troon is the world’s largest golf management company providing services at 585-plus locations around the globe, including managing 630-plus 18-hole equivalent golf courses. In addition to golf, Troon specializes in homeowner association management, private residence clubs, estate management and associated hospitality venues. Troon’s award-winning food and beverage division operates and manages more than 490-plus food and beverage operations located at golf resorts, private clubs, daily fee golf courses and recreational facilities. With properties located in 40-plus states and 30-plus countries, Troon’s family of brands includes Troon Golf, Troon Privé, Troon International, Honours Golf, OB Sports, Indigo Golf Partners, CADDIEMASTER, True Club Solutions, Cliff Drysdale Tennis and RealFood Hospitality, Strategy and Design. Troon-affiliated properties include Princeville Makai Golf Club on Kauai; Champion Hills in Hendersonville, North Carolina; Ocean Club in Paradise Island, Bahamas; and Vattanac Golf Resort in Phnom Penh, Cambodia. For additional news and information, visit www.Troon.com, or connect with Troon on Facebook, Twitter, Instagram, Troon Chronicles, Press Room, or subscribe to Troon Magazine.

updated: 3 months ago