Premier Palm Beach Country Club
Palm Beach Gardens, Florida
F&B Refresh, Concept Development
A top-100 club in America, this premier country club is member-owned and located within a gated residential community. The property includes three golf courses, tennis and pickleball facilities, a sports complex and a variety of five-star dining options. Club leadership engaged RealFood to develop fresh, relevant concepts to give members new food and beverage choices.
The RealFood team worked with senior club management to develop and define unique food and beverage concepts that fit within the existing physical plant and made recommendations for physical plant updates. Incorporating food and beverage trends from outside the club industry was critical to ensuring a rich experience for BallenIsles’ discerning membership.
- Concept Development
- Food and Beverage Menu Development
- Front of House Systems Development
- Back of House Systems Development
By gaining an understanding of member survey data and financial benchmarks, our team strategically defined six differentiated food and beverage concepts. Each operating model incorporated different atmospheric elements, product offerings and service styles. Together the outlets offered a diverse and cohesive member experience and met all operational requirements.
To align the efforts of management and staff in delivering consistent memorable member experiences across the entire operation, RealFood developed concept statements, member journey maps and operational guidelines to be used in training and management of the food and beverage facilities.