Your Success is Our Success

Our Approach

At RFHSD, we’re not just foodservice consultants and restaurant designers; we’re partners in achieving the vision for your complete hospitality business. From daily to-dos to the largest project we’ve encountered, we see ourselves as an extension of your team.

Here’s how we approach our valued partnerships

A geometric design illustrating Our Approach, featuring a central red target inside a black diamond, surrounded by four tilted red squares at each corner on a light background.

Experience, always first.

Some restaurant consultants start with the menu, some foodservice designers start with the layout, and some interior designers start with mood boards. Not us. At RFHSD, we begin with the desired experience.

Outline of a hand making the

Cross-pollination is cool.

The combination of our team’s hands-on operational backgrounds and the work we’ve done with hundreds of clients allows us to cross-pollinate best practices and leverage strategies across a spectrum of foodservice and hospitality models.

Outline of a hand sprinkling small red dots, symbolizing Our Approach to adding or scattering elements thoughtfully on a plain background.

Go slower to go faster.

We believe in going slower early in the process to go faster later, defining measures of success and building the foundational elements of a plan before executing. Our process is designed to uncover exactly where you want to go and chart the clearest path to get there.

A graphic of a closed envelope with a padlock on the front, symbolizing secure mail—reflecting Our Approach to protecting your confidential communications.

Our proven process reveals unique outcomes.

Our process is universally applied across our disciplines and to each of our engagements, but our outcomes are uniquely suited to the challenge at hand and always in service to the guest and staff experience.

A chat bubble icon with a dollar sign inside an orange speech bubble, symbolizing Our Approach to financial discussion or money-related messaging.

Ask the questions no one wants to ask.

We professionally challenge the status quo and ask lots of questions. Our goal isn't to be difficult; it's to uncover the true root of an operational challenge or the hidden obstacle holding you stagnant, allowing us to build more effective and lasting solutions.

A trophy featuring a crossed spoon and fork symbol on the cup, depicted in red and outlined in black, representing a food or cooking competition award inspired by Our Approach to culinary excellence.

It’s not about us.

While you’ll work closely with a hand-selected project team, our entire organization collaborates to bring your vision to life. We creatively align our collective passion and specialized expertise to help our clients achieve their goals. As part of the Troon family of brands, we also know how and when to maximize our expansive network and scale.

We’re one team working around a superb list of clients, collaborating to deliver exceptional outcomes.


Ed Doyle

President

Real Solutions for Your Hospitality Business.

You can count on us to deliver—because your success is our success. We’ve successfully partnered with hundreds of clients and a variety of stakeholders.

Architectural Firms

Our goal is to make our architect and design partners shine, bringing specialized expertise to the table.

Developers & Asset Managers

We connect the dots from development to future operations, prioritizing viability and long-term ROI.

Operators & Facility Leaders

Just like independent owners, chefs and dining directors, we see every project through the lens of an operator.

Boards & Associations

We understand the unique governance of clubs and communities, helping leaders build sustainable, mission-driven models.

Innovators & Visionaries

You bring the bold ideas, and we help translate them into tangible, thriving hospitality realities.

Start Here

Your next step starts here

Ready to Elevate Your Hospitality Experience?

Connect with Us