RealFood Launches New Brand Identity
Friday, December 6, 2019
RealFood announced today the launch of its new corporate brand identity, redesigned logo and new website. The organization will now be known as RealFood, Hospitality Strategy and Design. RealFood’s refreshed identity more accurately represents the company’s evolved business approach and expanded reach across all spectrums of the hospitality industry. “This is an exciting announcement for us because it marks a strategic choice in our future direction,” said Ed Doyle, President of RealFood. “While our commitment to the clients and ...
Open Kitchens: The Show Goes On
Friday, November 1, 2019
Matt Camilleri, managing director of RealFood, talks about the latest trends in open-kitchen design and how to balance showpiece equipment, like raw bars and wood-burning grills, with less attractive production areas. Ledger , a progressive New England restaurant in a historic bank building in Salem, Mass., is featured in Foodservice Equipment & Supplies magazine as the latest RealFood project with a strategic, and only partially visible kitchen design. ...
RealFood Tasting Counter Project Ranked No. 1
Wednesday, October 23, 2019
Tasting Counter was recently ranked at the top of Boston Magazine's " Best Restaurants of 2019 " list. Food Editor, Scott Kearnan , describes Tasting Counter as a live theatre experience. When RealFood designed the restaurant in 2015 alongside McMahon Architects and BHaley Designs, that was the intent: A stage-like concept where chef-owner Peter Ungar's culinary team and their creations blended seamlessly with the guest’s dining experience. Now four years later, the restaurant is still earning accolades. ...
Burgers Beat Bowls: Why Legacy Fast Food Still Wins Lunch
Friday, October 11, 2019
RealFood Director of Operations, Peter Venti, is interviewed in this Forbes.com article about why chains with well-known identities perform better than those that chase trends. Venti says older, more established franchises maintain their lead, in part, because newer restaurants may capture fleeting fads, like poke, instead of fundamental shifts in the food service industry. It's a fine balance of experimenting with new trends, like eating healthier and convenience, and staying true to the core of what makes a certain brand ...
Making the Case for a Restaurant Analyst
Monday, July 1, 2019
CIO Review featured RealFood Director of Operations, Peter Venti, making the case for better data collection and analysis in restaurants. ...
RealFood Joins Troon Family of Brands
Friday, February 15, 2019
RealFood joins the family of brands by Troon ® , the leader in club management, development, and marketing. Troon’s portfolio of companies includes Troon Golf ® , Honours Golf ® , Troon Privé ® , CADDIEMASTER ® , Troon International ® , True Club Solutions ® , and Cliff Drysdale Management ® . “Troon currently delivers a wide gamut of food and beverages services at our managed facilities,” said Tim Schantz, president, Troon. “Our alliance with RealFood will significantly ...