RealFood, a premier strategy and design advisory firm serving the global hospitality industry, is pleased to announce the acquisition of design consulting firm, Foodservice Design Associates, Inc. The partnership merges the industry-leading hospitality design and operational advisory expertise of RealFood with the unique architectural and engineering design focus of Foodservice Design Associates. Igniting efforts to expand both companies’ reach across the foodservice industry, the partnership fosters a new center for collaboration and cross-pollination of best practices from a variety [...] read more

RealFood Hospitality Strategy and Design, a premier foodservice design and advisory firm serving the global hospitality industry, recently moved its office to a new location in Newton, Mass. Accommodating regional growth interests and opportunities, the Chapel Street location will also serve as the Northeast office for RealFood’s parent company, Troon® , the leader in golf course management, development and marketing. “Our new office is a major milestone,” said Ed Doyle, president and original founder of RealFood and senior vice [...] read more

These are challenging times. At RealFood, our team is painfully aware of the crisis that the COVID-19 pandemic has brought to many of our friends, partners and clients across the hospitality industry; no segment of our world has gone untouched by the ongoing situation. But as someone who has spent much of my life in the trenches of hospitality, I know one thing is for sure: The amazing people who make up the hospitality industry are strong and are [...] read more

As the Coronavirus (COVID-19) pandemic continues to rapidly evolve, our industry of hospitality is experiencing unsettling times. The situation changes day to day, and so too do our businesses and communities. At RealFood, we have always worked under the guiding principle that our interactions are grounded in trust and respect for each other, our clients, and our partners. We are committed to this standard, and we want you to know that we’re in this with you. You can expect [...] read more

Anthony Caldwell overcame addiction, followed his dreams, pitched his idea and won the Fields Corner Collaborative pitch contest. This year, he opened 50Kitchen , a Dorchester restaurant committed to community and serving up a beautiful fusion menu. RealFood donated business planning and consultation in support of the contest and Chef Caldwell's restaurant opening. "Everyone involved was drawn to what Caldwell’s vision could mean for Fields Corner," said Ed Doyle, President of RealFood. The restaurant was recently selected as one [...] read more

RealFood announced today the launch of its new corporate brand identity, redesigned logo and new website. The organization will now be known as RealFood, Hospitality Strategy and Design. RealFood’s refreshed identity more accurately represents the company’s evolved business approach and expanded reach across all spectrums of the hospitality industry. “This is an exciting announcement for us because it marks a strategic choice in our future direction,” said Ed Doyle, President of RealFood. “While our commitment to the clients and [...] read more

Tasting Counter was recently ranked at the top of Boston Magazine's " Best Restaurants of 2019 " list. Food Editor, Scott Kearnan , describes Tasting Counter as a live theatre experience. When RealFood designed the restaurant in 2015 alongside McMahon Architects and BHaley Designs, that was the intent: A stage-like concept where chef-owner Peter Ungar's culinary team and their creations blended seamlessly with the guest’s dining experience. Now four years later, the restaurant is still earning accolades. [...] read more

RealFood joins the family of brands by Troon ® , the leader in club management, development, and marketing. Troon’s portfolio of companies includes Troon Golf ® , Honours Golf ® , Troon Privé ® , CADDIEMASTER ® , Troon International ® , True Club Solutions ® , and Cliff Drysdale Management ® . “Troon currently delivers a wide gamut of food and beverages services at our managed facilities,” said Tim Schantz, president, Troon. “Our alliance with RealFood will [...] read more

Night Shift partners with RealFood for the opening of downtown brewery, restaurant and coffee shop. RealFood to design open-concept scratch kitchen, corresponding menu, and service bar. [...] read more