news
Noteworthy announcements, news, and events that we are involved in or want you to know about.
RealFood Announces New Office
Friday, October 30, 2020 | news
RealFood Hospitality Strategy and Design, a premier foodservice design and advisory firm serving the global hospitality industry, recently moved its office to a new location in Newton, Mass. Accommodating regional growth interests and opportunities, the Chapel Street location will also serve as the Northeast office for RealFood’s parent company, Troon® , the leader in golf course management, development and marketing.
“Our new office is a major milestone,” said Ed Doyle, president and original founder of RealFood and senior vice president of food and beverage at Troon. “The room to problem-solve and innovate is more important than ever, especially given that the work we are doing right [...] read more
“Our new office is a major milestone,” said Ed Doyle, president and original founder of RealFood and senior vice president of food and beverage at Troon. “The room to problem-solve and innovate is more important than ever, especially given that the work we are doing right [...] read more
A Call to Action for the World of Hospitality
Tuesday, May 5, 2020 | announcement
These are challenging times. At RealFood, our team is painfully aware of the crisis that the COVID-19 pandemic has brought to many of our friends, partners and clients across the hospitality industry; no segment of our world has gone untouched by the ongoing situation. But as someone who has spent much of my life in the trenches of hospitality, I know one thing is for sure: The amazing people who make up the hospitality industry are strong and are [...] read more
Our Message on COVID-19: We're in This with You
Monday, March 16, 2020 | announcement
As the Coronavirus (COVID-19) pandemic continues to rapidly evolve, our industry of hospitality is experiencing unsettling times. The situation changes day to day, and so too do our businesses and communities.
At RealFood, we have always worked under the guiding principle that our interactions are grounded in trust and respect for each other, our clients, and our partners. We are committed to this standard, and we want you to know that we’re in this with you. [...] read more
At RealFood, we have always worked under the guiding principle that our interactions are grounded in trust and respect for each other, our clients, and our partners. We are committed to this standard, and we want you to know that we’re in this with you. [...] read more
RealFood Donates Time in Support of Chef's Dream Restaurant Opening
Wednesday, January 29, 2020 | news
Anthony Caldwell overcame addiction, followed his dreams, pitched his idea and won the Fields Corner Collaborative pitch contest. This year, he opened 50Kitchen , a Dorchester restaurant committed to community and serving up a beautiful fusion menu. RealFood donated business planning and consultation in support of the contest and Chef Caldwell's restaurant opening.
"Everyone involved was drawn to what Caldwell’s vision could mean for Fields Corner," said Ed Doyle, President of RealFood.
The restaurant was recently selected [...] read more
"Everyone involved was drawn to what Caldwell’s vision could mean for Fields Corner," said Ed Doyle, President of RealFood.
The restaurant was recently selected [...] read more
RealFood Launches New Brand Identity
Friday, December 6, 2019 | news
RealFood announced today the launch of its new corporate brand identity, redesigned logo and new website. The organization will now be known as RealFood, Hospitality Strategy and Design. RealFood’s refreshed identity more accurately represents the company’s evolved business approach and expanded reach across all spectrums of the hospitality industry.
“This is an exciting announcement for us because it marks a strategic choice in our future direction,” said Ed Doyle, President of RealFood. “While our commitment to the clients [...] read more
“This is an exciting announcement for us because it marks a strategic choice in our future direction,” said Ed Doyle, President of RealFood. “While our commitment to the clients [...] read more
RealFood Tasting Counter Project Ranked No. 1
Wednesday, October 23, 2019 | news
Tasting Counter was recently ranked at the top of Boston Magazine's " Best Restaurants of 2019 " list. Food Editor, Scott Kearnan , describes Tasting Counter as a live theatre experience. When RealFood designed the restaurant in 2015 alongside McMahon Architects and BHaley Designs, that was the intent: A stage-like concept where chef-owner Peter Ungar's culinary team and their creations blended seamlessly with the guest’s dining experience. Now four years later, the restaurant is still earning accolades.
[...] read more
[...] read more
RealFood Joins Troon Family of Brands
Friday, February 15, 2019 | news
RealFood joins the family of brands by Troon ® , the leader in club management, development, and marketing. Troon’s portfolio of companies includes Troon Golf ® , Honours Golf ® , Troon Privé ® , CADDIEMASTER ® , Troon International ® , True Club Solutions ® , and Cliff Drysdale Management ® .
“Troon currently delivers a wide gamut of food and beverages services at our managed facilities,” said Tim Schantz, president, Troon. “Our alliance with RealFood [...] read more
“Troon currently delivers a wide gamut of food and beverages services at our managed facilities,” said Tim Schantz, president, Troon. “Our alliance with RealFood [...] read more
Night Shift Partners with RealFood on Brewery Project
Thursday, May 3, 2018 | news
Night Shift partners with RealFood for the opening of downtown brewery, restaurant and coffee shop. RealFood to design open-concept scratch kitchen, corresponding menu, and service bar. [...] read more