News & Insights

A collection of articles, videos and podcasts that demonstrates our latest thinking and fresh perspective on all things hospitality.

RFHSD Introduces Interior Design Services and Welcomes New Director

Wednesday, July 24, 2024 | news

RealFood Hospitality, Strategy & Design (RFHSD) is pleased to announce the integration of Troon® clubhouse design and development services under the RFHSD brand umbrella. A Troon company since 2019 and originally founded in 1996, RFHSD is a premier hospitality strategy and design firm serving the global hospitality industry; Troon is the world leader in golf and golf-related hospitality management.

By merging Troon’s interior design capabilities with RFHSD’s expertise in foodservice design, concept and brand [...] read more

RealFood Concepts an Artisan Pizza Retreat at Talking Rock Ranch

Tuesday, May 28, 2024 | news

Desert oasis Talking Rock Ranch, an exclusive residential community located north of Prescott, Arizona, launched a new dining operation and social hotspot, The 1800. The restaurant's concept was developed by restaurant consultant, RealFood Hospitality, Strategy, and Design. Inspired by they locale's rich history, RealFood developed a menu of  artisan-style round pizzas, a curated collection of local wines, craft beers, and cocktails.

The 1800 sits amidst the backdrop of the Granite Mountain's crests, fitting for the restaurant's [...] read more

RealFood President Ed Doyle Agrees That Diverse Dining is the Future for Golf Clubs

Monday, April 1, 2024 | news

The First Call has taken notice of the nation's top golf resorts investing in new, diverse dining options. Post-COVID, with more Gen-Xers and Millenials playing the game, there is a desire for varied and healthier menus, in both fine dining and casual, grab-and-go offerings. RealFood President Ed Doyle was mentioned, agreeing; "the top food and beverage executive of Troon Golf, which operates more than 800 golf facilities around the world, agrees. Diversity in food and [...] read more

RealFood Supports Kendall Square Workspace Opening as Food Service Consultant

Sunday, March 31, 2024 | news

RealFood, as foodservice consultant, assisted with the opening of the Kendall Square Workspace located in Kendall Square, MA. The workspace consists of 14 floors, connecting co-workers with workspaces, amenities, and support spaces. The space embraces the technological evolution, with tech advancements throughout every aspect of the building.

[...] read more

RealFood Partners with The Club at ArrowCreek to Execute $60 Million Renovation

Friday, March 22, 2024 | news

In 2018, The Club at ArrowCreek in Reno, Nevada was struggling financially and in need of an overhaul to protect the future of the business. In response, new owners Ray and Jeanne Conrad, members themselves, took on a $60 million renovation which completed in 2022 and earned recognition by Golf Inc. magazine for best private clubhouse. The effort nearly doubled the size of the clubhouse, expanded outdoor offerings with a pool complex, new fitness center, [...] read more

Troon and GolfZon Partner to Launch Entertainment Concept, GolfZon Social

Wednesday, March 20, 2024 | news

Golf management company Troon and GolfZon, a maker of advanced golf simulators, partnered to launch an experience-centric concept, GolfZon Social. The combined expertise of both partners offers a golf-themed, "food-fun-and-games experience," complete with food and beverage offerings. To make this concept come to life, the partners turned to RealFood Hospitality, Strategy, and Design to provide both the design and management consultant services for GolfZon Social.

Troon and GolfZon have high hopes for scaling GolfZon Social, shaping [...] read more

RealFood Develops Menu for New Sports Bar ‘Oskee,’ Opening This Spring

Wednesday, March 6, 2024 | announcement

Atkins Golf Club at the University of Illinois is opening a new restaurant and neighborhood pub, Oskee's Sports Pub, this spring. RealFood Hospitality, Strategy, & Design developed the menu, food and beverage programming, and concept of the Oskee Sports Pub. RealFood's parent company, Troon, will also provide operational management of the restaurant.

“We’re excited to partner with Troon Golf to open Oskee’s this spring. Oskee’s will be a family-friendly sports bar that will provide golfers quality [...] read more