RealFood Hospitality, Strategy & Design (RFHSD) is pleased to announce the integration of Troon® clubhouse design and development services under the RFHSD brand umbrella. A Troon company since 2019 and originally founded in 1996, RFHSD is a premier hospitality strategy and design firm serving the global hospitality industry; Troon is the world leader in golf and golf-related hospitality management.
By merging Troon’s interior design capabilities with RFHSD’s expertise in foodservice design, concept and brand development, and food and beverage operations, the combined group is poised to deliver holistic design and development solutions for various environments, including clubhouse, food & beverage, fitness & wellness, retail, and dynamic shared hospitality spaces.
Facilitating the transition, Dean Pinkston-Hayes, Assoc. AIA, NCIDQ, joined the team as design director of interiors, with nearly 30 years of experience leading world-class design studios both domestically and internationally. Pinkston-Hayes’ portfolio includes country clubs, casinos, hotels and residential projects, of various sizes and scopes. Prior to joining RFHSD Pinkston-Haye’s completed projects included an Intercontinental in Bahrain; The Royal Amwaj in Dubai; Palomar, a Kimpton Hotel in Atlanta; and Casino Gran Vía in Madrid, Spain.
RFHSD’s full-service suite of services now includes interior design; foodservice facility design; food and beverage-related development, business planning and operations support; as well as managed services for a select portfolio of foodservice venues.
“This is a natural progression for Troon and RFHSD, creating a dedicated house of design and hospitality professionals that supports developing, designing and delivering experiences,” said Ed Doyle, president of RFHSD. “Our operational understanding and experience-first approach will only be elevated by the expert ability of the interiors team to create atmospheres that facilitate human experience of a space. Our singular aim is to support Troon properties and our clients in achieving their visions for memorable hospitality experiences. Expect great things from this focused, full-service RFHSD team.”