In 2018, The Club at ArrowCreek in Reno, Nevada was struggling financially and in need of an overhaul to protect the future of the business. In response, new owners Ray and Jeanne Conrad, members themselves, took on a $60 million renovation which completed in 2022 and earned recognition by Golf Inc. magazine for best private clubhouse. The effort nearly doubled the size of the clubhouse, expanded outdoor offerings with a pool complex, new fitness center, indoor pickleball facility, and of course – an overhaul of the food and beverage operation.
To support the food and beverage concept development, the club hired Real Food Hospitality, Strategy, & Design, who out of the gate, recommended a kitchen plan redesign to better align with the planned volume of the business. RealFood helped to define the experience of each of the five food and beverage spaces, from service style and menus to music and uniforms. Creating spaces that could be enjoyed by guests at all times of day, RealFood helped to create a fine dining operation, bar, breakfast and brunch cafe, poolside dining option, and speak-easy-style cocktail lounge.