Troon Golf Club Juniper Preserve Undergoes Holistic Transformation

Juniper Preserve, a 640-acre resort located near the peaks of the Three Sisters Mountains in Bend, Oregon offers a modern approach to living and eating well. In April 2023, a fire left the clubhouse and onsite restaurant called Cascada significantly damaged. This event ultimately sparked the opportunity to re-envision the future of dining at the resort, where a new concept led by Food and Beverage director Jason Ray was born. Set to open in January 2024, the 20-seat restaurant “KÉYA” offers visitors and residents one of the most unique dining experiences in the country: an exploration of food in its most natural state.

Jason Ray explains that the the menu, masterfully collaborated by the expert culinary team, beverage developer, sommelier, and local growers and purveyors is designed for guests to think about food in ways that benefit both bodies and the environment it’s sourced from. “This new venture reinspired the ‘inner chef’ of our culinary team,” Ray continued. “Our chefs could accentuate their artistic ability, and that was the premise for getting this started.”

RealFood Recognized as “Food Service Strategic Planning Company of the Year” by BoardRoom

For the second consecutive year, RealFood Hospitality, Strategy & Design has been recognized by BoardRoom magazine as the ‘Food Service Strategic Planning Company of the Year.’ Parent company, Troon, was also recognized for the tenth consecutive year as ‘Management Company of the Year’  in the publication’s 2023 ‘Excellence in Achievement’ awards. These awards are the private club industry’s only awards recognizing business partners of clubs.

2023 was a year of substantial growth and innovation for both Troon and RealFood, with two new golf entertainment venues opening with partner Golfzon. RealFood was recognized by BoardRoom Magazine specifically for “developing the venue’s restaurant concept, food and beverage programming, and provides ongoing operational management.”

Troon and RealFood are honored to be recognized by BoardRoom magazine for contributions to the golf and club hospitality industry for consecutive years.

RealFood Helps Golfzon Social Push the Boundaries

RealFood Hospitality, Strategy & Design leads the food and beverage development and design for newly introduced Golfzon Social, an eatertainment experience for golfers and non-golfers alike. The new concept features a creative, chef-driven menu, hand-crafted cocktails, and craft beers, with the first location in West Nyack, NY and others to follow.

BoardRoom Magazine Names RealFood, “Food Service Strategic Planning Company of the Year”

BoardRoom magazine has named RealFood Hospitality, Strategy & Design (RealFood), “Food Service Strategic Planning Company of the Year” for 2022 in the publication’s 23rd annual “Excellence in Achievement” awards. In addition, BoardRoom also recognized RealFood’s parent company, Troon as “Management Company of the Year” for the ninth consecutive year; and Troon Executive Vice President Rob DeMore as the recipient of the John Fornaro Industry Impact Award.

The BoardRoom magazine “Excellence in Achievement” awards are the private club industry’s only awards recognizing the clubs’ business partners. BoardRoom magazine’s industry peers review and select outstanding suppliers and consultants, which represent various aspects of course and club operations. Winners, each year, are selected for overall excellence in their respective fields, achievements, innovation, vision for future growth and continued impact on private club operations.

“The food and beverage experience is an expression of a club’s overarching brand, and we help clubs to achieve their highest potential in their unique foodservice operations,” said Ed Doyle, president of RealFood and senior vice president of Troon Food and Beverage. “The dedication, expertise and energy that our team of hospitality and design professionals bring to the industry is extraordinary in so many ways. Thank you to our industry, our partners and to our clients for their trust in us.”

RealFood is a premier strategy and foodservice design advisory firm serving the global hospitality industry, including private clubs, golf and country clubs, and resorts. RealFood is a core operating brand of Troon, which acquired the company in 2019.

“Private clubs are the beneficiary of outstanding work of the industry’s leaders, such as RealFood. We’re delighted to recognize RealFood as a first-time “Excellence in Achievement” award recipient,” said John Fornaro, publisher of BoardRoom magazine.

Photo: Ventanas, renovated bar at Marin Country Club in Novato, CA (Thomas Kuoh Photography)

RealFood Recognized for Foodservice Design: 2022 Clubhouse of the Year Award

RealFood Hospitality, Strategy & Design was recognized for its foodservice design and development work on the extensive renovation recently completed at The Club at ArrowCreek. The spectacular 42,000 square-foot clubhouse was named “Clubhouse of the Year” in the Private Clubhouse Renovation category by Golf Inc. magazine.

Business executive Ray Conrad and wife, Jeanne, purchased The Club at ArrowCreek in 2018 after becoming members in 2014. The Conrads were crucial visionaries in bringing the clubhouse renovation project to life, stepping forward with the $60 million investment.

“To be named Golf Inc.’s top ‘Clubhouse of the Year’ for private clubs is a tremendous honor not only for The Club at ArrowCreek, but also for the entire Reno/Tahoe region,” said Mr. Conrad. “Providing world-class amenities to this community and our members is important to both Jeanne and me. Thank you to Reno’s own Trish Dietz and Juniper Hill Furniture & Design for being an integral part of the interior design and PHX Architecture for their incredible work. Thank you also to Cindy Anderson and her group at Troon for their vision and assistance with the interior; RealFood Hospitality, Strategy & Design for foodservice design and development; as well as SMC Construction Company for their efforts.”

RealFood Grows Design Team: Bryant and Gates Promoted to Lead Design Positions

RealFood Hospitality, Strategy & Design (RealFood) announced the promotions of two key members of its growing design team. Peter Bryant, former senior design specialist, was promoted to project manager, a role in which he will focus on client success through execution of the complete lifecycle of design projects, including commercial kitchens, bars and service areas for all types of venues. Jessica Gates was elevated to associate project manager from her prior role as design specialist. Gates will manage client relationships, provide guidance and leadership to the entire design team, and continue to execute drawings for hospitality design projects.

As the RealFood client portfolio continues to expand both in numbers and across sectors of the hospitality industry, the company is investing in its workforce, rewarding the achievements of the current team while strengthening its design aptitude with newly created positions. The company plans to add another designer and an operations specialist to its roster this year to service a range of project types including: K-12 education, lifecare and healthcare, restaurants and bars, breweries, clubs, hotels and resorts, workplace dining, and mixed-use spaces.

“Both Peter and Jessica possess exceptional technical skills, and their determination and dedication is steadfast,” says Matt Camilleri, managing director of RealFood. “I’m convinced that with Peter and Jessica stepping into new roles, coupled with the positions we are currently recruiting for, we’re on the fast-track to developing new superpowers to serve our clients and partners at a whole new level of excellence.”

Since his start at RealFood in 2016, Bryant has been instrumental in positioning RealFood’s design services department to become one of the premier foodservice facility design resources for the hospitality industry; his design work, especially as it relates to workplace dining for tech company campuses worldwide, has been integral to growing the portfolio. A graduate of Wentworth Institute of Technology’s College of Architecture and LEED Green Associate, Peter consistently delivers on the client vision, with a keen attention to detail, best-in-class document development, and efficient communication as a liaison between clients and construction teams.

Celebrating her third anniversary with RealFood last month, Gates is a driving force behind RealFood’s design standards and internal protocols. She approaches hospitality design from a service perspective, always seeking out the best solution, both technically and operationally. After earning a Bachelor of Design in Architecture from Washington University in St. Louis, Gates worked in event and foodservice operations, giving her an advanced viewpoint on her current design work within the world of hospitality. A persuasive speaker and spirited advocate, Gates currently serves as the Language Training & Resources Chair on the Diversity & Inclusion Council for RealFood’s parent company, Troon.

RealFood Helps Bring Critical Upgrades to Boston-area Nonprofit Gavin Foundation

RODE Architects

As part of a pro-bono collaboration, RealFood, alongside RODE Architects, Bald Hill Builders, and BLW Engineers, completed a new kitchen space for the Gavin House, a recovery home operated by non-profit agency, The Gavin Foundation. The project provided critical updates that transformed the food service program, improving the comfort and care of patients.

Ed Doyle named “Adviser of the Year” by Golf Inc. magazine

Ed Doyle, President of RealFood, has been named “Adviser of the Year” by Golf Inc. magazine. This prestigious award recognizes individuals who went above and beyond during one of the club and resort industry’s most pressing years. Ed was acknowledged for bringing Clubs innovative food and beverage solutions that helped operators remain open during the pandemic,  directly impacting revenue and customer ratings. Doyle and his fellow Top Adviser recipients are featured in the summer issue of Golf Inc. magazine.