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George Howell Coffee Company

Boston Public Market, Boston, MA

Quick Service Café Opening


George Howell Coffee Company (GHC) partnered with RealFood to open their downtown retail location at Boston Public Market. With just 350 sq. ft. to work with, and an anticipated high volume of visitors, the challenge was to maintain GHC’s high standards of product and service.


RealFood worked closely with the architectural firm to maximize the capacity and productivity of the outlet while ensuring the open concept space remained aesthetically pleasing. To help GHC successfully open to a stream of visitors, RealFood defined customer flow and process to maximize throughput; maximized back of house space while meeting all health and building code requirements; and complete field coordination in lieu of a dedicated general contractor.

  • Menu Development
  • Construction Coordination
  • Custom Fabrication Design
  • Operational Systems Development
  • Equipment Specification & Installation


The café opened successfully, exceeding all sales projections on opening day. The café continues to maintain the critical elements of their distinctive customer service and experience.


When space is at a premium, every inch counts. In GHC’s case, efficiency equaled profitability, and detailed programming of the tiny space was a key to success.


George Howell Coffee Roasters at Boston Public Market
Photo via GHC
Photo via