Ocean Edge Resort & Golf Club
Brewster, MA
COVID-19 Reopening: Strategic Advisory
VISION
RealFood was engaged by this luxury resort and golf club on Cape Cod Bay to intelligently reopen operations in the COVID-19 landscape in the summer of 2020. Ownership’s goal was to respond to changing consumer demands in the new environment, while optimizing profitability and continuing to deliver exceptional hospitality experiences in accordance with social distance and safety requirements.PROCESS
The RealFood team completed an audit of the entire food and beverage operation, which included six outlets. The team identified areas to streamline operations, maximize overall resort dining capacity, and activate additional revenue generators. RealFood developed a step-by-step reopening action plan, and advised throughout the implementation.
- Strategic Advisory - COVID-19
- Financial Analysis
- Concept Development
OUTCOMES
As an outcome of the evaluation and advisory work, a new outdoor concept was developed, leveraging the resort’s expansive outdoor spaces, to increase total resort dining capacity under new health guidelines. The new outdoor concept was designed to attract an untapped target profile to the property, ultimately increasing revenue opportunities and setting the stage for an intentional, safe and still extraordinary experience at the resort.PARTNERS
Concept Renderings via RealFood