The Frost Bar at Ocean Edge
VISIONAfter opening The Front Lawn, a successful warm-weather outdoor dining concept designed in response to the COVID-19 environment, ownership of the Ocean Edge Resort & Golf Club wanted to continue offering a safe and comfortable dining experience through the winter season. The vision was to optimize the resort’s existing alfresco dining outlet, Ocean Terrace, to encourage guests, both local and transient, to visit and enjoy the wintertime magic of Cape Cod, in a warm, merry, and socially distant space.
RealFood collaborated with the entire project team—owners, operators, engineers, and electricians —to produce a dining experience like no other on the Cape. Work began with defining the overall guest and brand experience, financial objectives, and operating model structure. The RealFood team also created a plan for all décor and fixtures, and developed a schematic menu for the private Igloo dining packages and winter beverage program.
- CONCEPT DEVELOPMENT
- BRAND STRATEGY
- FOOD & BEVERAGE MENU DEVELOPMENT