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The Frost Bar at Ocean Edge

BREWSTER, MA

Winter Activation

VISION

After opening The Front Lawn, a successful warm-weather outdoor dining concept designed in response to the COVID-19 environment, ownership of the Ocean Edge Resort & Golf Club wanted to continue offering a safe and comfortable dining experience through the winter season. The vision was to optimize the resort’s existing alfresco dining outlet, Ocean Terrace, to encourage guests, both local and transient, to visit and enjoy the wintertime magic of Cape Cod, in a warm, merry, and socially distant space.

PROCESS

RealFood collaborated with the entire project team—owners, operators, engineers, and electricians —to produce a dining experience like no other on the Cape. Work began with defining the overall guest and brand experience, financial objectives, and operating model structure. The RealFood team also created a plan for all décor and fixtures, and developed a schematic menu for the private Igloo dining packages and winter beverage program.

  • CONCEPT DEVELOPMENT
  • BRAND STRATEGY
  • FOOD & BEVERAGE MENU DEVELOPMENT

OUTCOMES

The Frost Bar at Ocean Edge opened with a clear identity, differentiated guest experience and operational systems in place, allowing the resort to offer all-season outdoor dining and remain operable in the COVID-19 environment. The Frost Bar’s private igloo experience provides a unique “destination” space where people from near and far gather, relax, and enjoy seasonal food and drinks. Naturally, the space ignites social media fodder across all channels and creates opportunities for creative cross-promotion of overnight stays and future events and weddings.
Photos via Ocean Edge Resort; Concept Rendering via RealFood